In the heart of East London, Laura I. brings cutting edge art to an area of Barking that is tentatively beginning to show up on the creative radar. Laura I. Gallery is the brainchild of Laura Iosifescu, an artist who believes passionately in a world where beliefs and cultures no longer separate people but can be shared and celebrated. Her aim is to break down barriers, including those between artist and audience, and foster a collaborative and creative community in this post-industrial quarter.
Laura is the creator of Blossom Escape, the first ever wearable art created from paint. Blossom Escape was displayed at the Saatchi Gallery in 2014 at a special event organized by the Prince’s Trust Foundation. Shown alongside the work of well known artists such as Tracey Emin, Marc Quinn, Gavin Turk, Idris Khan and Xavier Mascaro, the ground-breaking work attracted considerable attention and praise. Blossom Escape represents a new concept in art that takes the ideals of painting to another level, bringing it off the canvas and out into the world. In one sense it can be said to represent a bridge between art and fashion, yet fundamentally in its uniqueness it defies categorisation. In her short time as a professional artist Laura Iosifescu has exhibited in over fifty local and international exhibitions, gaining a keen insight into the art world in the process.
According to Laura: “Being an artist myself helps me to better represent my artists. However supportive gallery owners may be, I believe that without being artists themselves, they can never truly understand what lies behind an artist’s work. They can imagine but they cannot share the discipline that goes into creating the work, the sacrifices the artist has to make and the sometimes overwhelming emotions and ideas they deal with, as a fellow artist will do. As a committed artist myself I can recognize the efforts, the stages, the sounds of the melodies in their works of art and help to make them accessible to others. The use of technique, the use of the colours, they all speak to me revealing secrets that sometimes not even their creators are aware of.”
Almost two years working part time at the British Museum have also deepened Laura’s appreciation of the importance of art in our lives, both as a means of self expression and as a legacy to future generations. Through innovative and inspiring public workshops and events, she hopes to share these insights with a wider audience and stimulate visitors to set free their own imaginations.