BUY ART FOR YOUR OFFICE
Picture it; you step into reception and see a garden art mural. What does this tell you about the company?Daring,adventurous,authentic ,relaxed ,confident, exciting, revolutionary perhaps? Or instead there’s a piece of vibrant and colourful modern art on the wall. Are they now upbeat, energised, cutting edge? How about a unique perspective on the surrounding area - established, a part of the community? It’s for this reason that more and more companies, both big and small, have turned to art to create an encouraging, exciting workplace, fuel their creativity and express their individual personality and values.
Sparked partly by the need to create and express a recognisable brand that customers, clients and employees alike can relate to, art has now become an extension of business - acting as an explanation, introduction and motivator that also enhances the workspace, all in a way that requires no lengthy descriptions and which anyone can understand. With the right approach, walking into a meeting suddenly becomes exciting. For the client meanwhile, leaving that meeting becomes an affirming experience – underlining that they are indeed doing business with the right people.
The list of companies using art to express, encourage and promote their brand shows just how seriously it’s being taken – including HSBC, Panasonic, IBM, UBS and Deutsche Bank to name just a few, whilst Google has said, “Our mission is to create amazing work environments that help our people perform at their very best each and every day.” Despite the potential rewards however, many companies still fear investing in art, seeing it as a risky move, or perhaps worried about tackling a subject they know little or nothing about.
This is why using an art gallery to begin your collection or improve and enhance your space can really pay off. By bringing years of experience and a trained eye to play on your behalf, they can help select work that expresses who you are, encouraging and promoting your brand in a way that demonstrates what you stand for and how you want to be perceived by clients, customers and employees alike, as well as improving your cultural reputation in the community and creating a meaningful work environment.
Laura I. Gallery assists clients by offering a multitude of solutions and finding the option that suits you best - from trade sales, to art rental schemes or dressing individual spaces.
Art works on many levels - make it work for you.
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